Judging by the pop culture references, this thing is a million years old. Since I've been living under a rock, I didn't see it until today.
If you've worked more than ten minutes in advertising or visual design, you've met people like this. Hell, at one point, you might have been this guy. Kids, if you insist on a "creative" career, don't be a creative department douchebag.
Big ups to Magda for the link.
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